// WEBSITES · LANDING PAGES · GOOGLE & META ADS

Your business, in a better light.

Street Light Creative designs and builds websites, landing pages, graphics and Google & Meta ad campaigns for any business that’s hard to find online, or too easy to scroll past. Based in Toronto, working with clients wherever they are.

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  • Clients anywhere
  • Preview before you pay
  • Design + ads, one team

02SERVICES

Where good businesses go dark online.

When a good business isn’t getting enquiries from the web, it usually comes down to one of three things. We work out which one before we design anything.

RUNNING GOOGLE OR META ADS

You’re paying for clicks that go nowhere.

The ad does its job. Then people land on a general homepage, can’t find the offer they tapped on, and leave.

WHAT WE MAKE
  • A dedicated page built around each campaign
  • Google and Meta ads written and designed to match it
  • Tracking on calls and forms, so spend follows results
NO SITE, OR ONE FROM 2014

People search your name and don’t like what they find.

Before anyone calls, they look you up. A tired site, or no site, makes a solid business look like a gamble.

WHAT WE MAKE
  • A custom website that looks like your business today
  • Phone-first layouts, because that’s where it gets seen
  • Services, neighbourhoods and contact info you can spot in seconds
A GOOD SITE THAT NOBODY VISITS

It looks fine. It’s just invisible.

A decent website still needs something sending visitors its way, and a look that holds together everywhere they run into you.

WHAT WE MAKE
  • Search and social campaigns aimed at the customers you want
  • Graphic design for ads, social posts and print
  • One clear route from ad to booked appointment

03CONCEPTS

Concept projects, built to full spec.

Three made-up businesses with three different jobs to do. Each one is designed around the single action that business needs most.

Kilnroom concept on desktop and phone
kilnroom.ca
Kilnroom concept homepage on desktop: warm studio photography with the class list directly under the headline
Kilnroom concept homepage on a phone

01 / 03POTTERY STUDIO · CONCEPT

Kilnroom

A fictional Leslieville pottery studio selling beginner classes. The warmth of the place comes first, and the class calendar is never more than a tap away.

DESIGN PRIORITIES
  • Warm studio photography sets the mood first
  • Upcoming classes sit directly under the headline
  • Booking a class and gifting one are separate paths
SCOPE
Website design & build
AIM
Class bookings
SCREENS
Desktop · tablet · phone
Halden Plumbing & Heating concept on desktop and phone
haldenplumbing.ca
Halden Plumbing & Heating concept redesign on desktop, headline reading No heat? Leaking? We pick up.
Halden concept on a phone, with book and call buttons up top

02 / 03PLUMBING & HEATING · REDESIGN CONCEPT

Halden Plumbing & Heating

A fictional west-end plumber whose old site tried to say everything at once. The rebuild answers the one question someone with a leak is asking: can you come?

WHAT CHANGED
  • A headline written in the customer’s own words
  • Four service routes instead of a twelve-item list
  • Book and call buttons on the very first phone screen
SCOPE
Redesign concept
AIM
Service calls
SCREENS
Desktop · phone
The dated starting-point site we mocked up for Halden, also fictional
STARTING POINT (ALSO INVENTED)
Stillwell Physio landing page and feed ad concept
stillwellphysio.ca/assessment
Stillwell Physio concept landing page with a booking widget beside the headline
Stillwell Physio concept social feed ad: Desk all week? Your back noticed.

03 / 03HEALTH · LANDING PAGE + AD CONCEPT

Stillwell Physio

A fictional physiotherapy clinic running a campaign for new patients. The feed ad and the page make the same promise, and booking starts on the page itself.

HOW IT’S BUILT
  • The ad headline and page headline tell one story
  • Booking sits above the fold, with no menu to wander off into
  • One page per campaign, so every test is clean
SCOPE
Campaign page + feed ads
AIM
Assessment bookings
CHANNEL
Facebook & Instagram

Everything shown here is a concept for a made-up business, and it’s labelled that way. Real client work only goes up with the client’s OK. We don’t publish fake testimonials, figures or awards.

04FREE PREVIEW

Your homepage, mocked up first. You decide after.

Judge us on your own homepage, not on a sales pitch.

Send us the basics and we’ll mock up a new homepage for your business, using your actual services, neighbourhoods and contact details.

  1. 01Tell us about the business, and share the current site if there is one.
  2. 02We mock up a homepage around the people you want to reach.
  3. 03A private URL lands in your inbox. Look it over whenever it suits you.
  4. 04Like it? We talk next steps. If not, you walk away.
Start my free preview

Free, with no strings attached.

northlineelectrical.ca
Northline Electrical concept: the redesigned homepage, with one headline, two clear actions and four service paths
Northline Electrical concept: the cluttered starting-point homepage
OLD SITE NEW
SLIDE TO COMPARE · FICTIONAL CONCEPTsame electrician, clearer pitch

05HOW IT WORKS

Four steps. No surprises.

You see real design work before any money changes hands, and every stage ends with something in your hands.

01

Listen

A short conversation about your customers, your competition and the site you have now.

HANDOFF AN HONEST READ
02

Mock up

We mock up your new homepage, so you’re reacting to something real instead of a proposal.

HANDOFF A SHAREABLE MOCK-UP
03

Make

Once the direction feels right, we build it out: pages, copy, graphics, and ads wherever they’ll pull their weight.

HANDOFF A FINISHED, TESTED SITE
04

Go live & refine

We go live, check every form and button, then keep refining pages and ads as the results come in.

HANDOFF ONGOING TUNING

06STUDIO

Nirvana Fernandez, co-founder of Street Light Creative
NIRVANA FERNANDEZ
CJ deFreitas Wilson, co-founder of Street Light Creative
CJ DEFREITAS WILSON

THE FOUNDERS · BASED IN TORONTO

A studio run by two people who would rather show you than tell you, starting with your homepage.

Street Light Creative is run by CJ deFreitas Wilson and Nirvana Fernandez. We design websites, landing pages, graphics and ad campaigns for businesses in Toronto, across Canada and further afield, from single-location shops to growing service companies.

Our work sits where design meets marketing: pages that fit your brand and are built to turn visitors into calls, bookings and quote requests.

Same city. Brighter ideas.

SERVICES
  • Web building
  • Landing pages
  • Graphic design
  • Google Ads
  • Meta Ads
  • Ad creative

Proof before payment

You see a real design for your business before you spend a dollar.

Only true claims

No invented testimonials, ratings or awards, on our site or on yours.

Measured by enquiries

Looking sharp is where we start. Every page is built to produce calls, form fills and appointments.

07CONTACT

Ask for your free preview.

A few details are all we need. Already have a website? Drop the link in and we’ll start from there.

  1. One of us replies to check a few specifics.
  2. We build your homepage mock-up and share it through a private URL.
  3. You choose whether to go further. No cost, no contract.

BASED IN TORONTO · WORKING WITH CLIENTS ANYWHERE

01CONTACT

Please enter your name.
We need a working email to send your preview.

02THE BUSINESS

What’s the business called?
What can we help with?

03EXTRA DETAILS

Free and no-obligation.
CJ or Nirvana reads every request.

RECEIVED

You’re on our list.

We’ll study your business and reply personally at .

No cost and no contract. You only move forward if the preview wins you over.